Business services
We help business services firms unlock growth through digital transformation. By combining data-driven strategy, tech, digital marketing, and AI, we streamline operations, enhance client relationships, and strengthen long-term competitiveness.
The impact of digitalization on business services
The digital age has reshaped corporate buying, making traditional methods increasingly obsolete. Today’s B2B clients expect seamless access to information, consistent engagement across channels, and simplified purchasing processes. Meeting these expectations requires business services firms to embrace AI, automation, and digitalization at scale.
A cohesive, data-driven digital experience is now critical to growth. The global B2B e-commerce market is estimated to be currently worth US$32 trillion, highlighting the scale of opportunity. Firms leading in digital channels achieve higher conversion rates and greater transaction value, gaining a decisive competitive edge.
OMMAX helps business services firms capture this potential with strategies, platforms, and processes that enhance efficiency, deepen client relationships, and unlock sustainable growth.
Issues for B2B businesses in digital transformation
Digital transformation and integration
Many companies struggle to integrate digital technologies due to legacy systems, resistance to change, and the complexity of digital transformation.
Data management & analytics
Many organizations face the issue of having vast amounts of data across different data formats, but struggle with effectively leveraging it to make informed decisions.
Talent acquisition & retention
The competition for skilled talent, particularly in areas like data science, cybersecurity, and IT, is intense.
Customer expectations & experience
B2B buyers now expect seamless, personalized experiences like in B2C. Meeting these expectations can be challenging, especially for companies with outdated processes or technologies.
Supply chain disruptions
Global supply chains have become more vulnerable to disruptions, which can significantly impact production timelines, costs, and customer satisfaction.
Rethinking the value chain
OMMAX partners with business services firms to navigate disruption and capture new opportunities in a digital-first economy. We help leaders rethink traditionally offline value chains, harness technology, data and AI, and embed transformation across strategy, operations, and client engagement. Our approach strengthens competitiveness and creates sustainable growth in an increasingly dynamic market.
Backed by extensive experience across industries and disciplines, we bring deep digital expertise to every engagement – ensuring measurable impact and long-term value for our clients.
Accelerating business growth and increasing valuations
EBITDA growth
Stronger organic revenue and EBITDA growth with higher exit multiple due to increased digital maturity and compelling equity story
Boost in conversions
>50% higher conversion rates of website visitors to qualified leads compared to traditional marketing channels
Lower acquisition costs
B2B companies experience over 60% lower acquisition costs per lead compared to traditional marketing channels like print ads, direct mail, TV/radio commercials, billboards, trade shows, or cold calling
Effective targeting
Targeting specific demographics by scalable online campaigns, resulting in higher-quality leads and conversion rates
Analytics & tracking
Providing accurate and real-time analytics, enabling data-driven decision-making and campaign performance tracking
Interested in working with us? Talk to our experts in business services!
Toni Stork
Founding Partner & CEO
Christiane Jauch
Founding Partner
Dr. Anja Konhäuser
Founding Partner
