Brand strategy
We deliver end-to-end brand development spanning strategic assessment, brand architecture, and visual identity design. Our data-driven approach strengthens positioning and accelerates digital growth.
End-to-end brand development that drives growth
Modern businesses need more than surface-level branding. They need strategic foundations built for sustainable growth. OMMAX’s digital brand strategy combines deep assessment, scalable architecture, and compelling visual identity into one cohesive approach. We assess your brand across five critical pillars, design architecture that supports complex portfolios, and create cohesive visual identities — from logo and typography to digital assets — that resonate with your audience. Our data-driven methodology ensures every decision supports measurable outcomes like increased awareness, stronger positioning, and deeper engagement.
From brand strategy to digital activation
From strategy to identity: shaping brands for the digital era
Strategic brand expertise, built for impact
Want to leverage our brand expertise for your business? Talk to our experts!
Christiane Jauch
Founding Partner
Cezary Kasprzyk
Vice President Experience Design
Carina Oswald
Director Experience Design
Everything you need to know about brand strategy
Our strategic brand development offering includes digital brand assessment, brand architecture design, and visual identity creation. You can engage us for the full journey or select individual services based on your needs.
Our digital brand transformation work helps evolving brands modernize their strategy, architecture, and design — ensuring consistency across channels, connection with today's audiences, and long-term brand relevance.
Through brand guidelines, design systems, and brand identity consulting, we create consistent visual language across channels, ensuring cohesive brand expression from print to digital.
Our digital brand strategy is powered by data — from target group insights to performance metrics — so your digital brand positioning strategy is clear, competitive, and backed by evidence.
Yes. Our brand architecture frameworks support competitive brand positioning by clarifying how umbrella brands, sub-brands, and products should relate in a scalable, strategic system.
Absolutely. We don’t just consult — our brand strategists and designers help bring your digital brand strategy to life through marketing assets, digital campaigns, and branded experiences across all customer touchpoints.
