Marketing & Sales

Marketing & sales steering cockpit

Transform decision-making with comprehensive marketing and sales analytics in one centralized command center. Our CRM-integrated dashboard provides real-time visibility into performance, enabling strategic marketing and sales steering.

Talk to our experts

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Abstract people standing on a large digital screen, analysing interactive data visualisations and charts for strategic planning. Representing teamwork, technology, and data-driven decision making in a corporate environment.

Marketing & sales analytics dashboard

Driving growth through data-driven marketing and sales

Modern executives need unified visibility into revenue operations for informed strategic decisions. Our marketing and sales analytics dashboard serves as your centralized performance command center, providing real-time insights into customer relationships, sales processes, and marketing effectiveness within your CRM platform. This comprehensive marketing and sales steering solution integrates pipeline management, lead scoring, relationship monitoring, and team performance metrics. Through advanced analytics and automated reporting, leaders gain actionable insights that drive strategic decisions and accelerate sustainable growth.

Our offering

Real-time insights for smarter marketing and sales

Pipeline management

We track deal progression, stage conversion rates, and sales velocity directly within your CRM system. Our marketing and sales analytics provide complete visibility into opportunity management and revenue forecasting.

Lead scoring

We monitor CRM lead ratings, source effectiveness, and qualification status with automated scoring algorithms. Our advanced analytics assesses lead quality and optimizes conversion potential for enhanced marketing and sales steering.

Relationship health monitoring

We analyze interaction frequency, engagement levels, and relationship strength through CRM activity tracking. Our comprehensive monitoring ensures optimal customer relationship health and identifies growth opportunities.

Team performance metrics

We track CRM user adoption, call logging, meeting scheduling, and task completion rates. Our marketing and sales analytics provide detailed insights into team productivity and performance optimization opportunities.

Campaign attribution

We measure campaign performance and lead attribution directly linked to CRM contact records. Our integrated approach provides precise marketing and sales analytics for strategic campaign optimization and ROI measurement.

Lifecycle analytics

We monitor customer journey stages, renewal rates, and upselling opportunities within CRM workflows. Our comprehensive analytics enable strategic marketing and sales steering for enhanced customer retention and growth.

Data quality tracking

We ensure data integrity with automated reporting on missing fields, duplicate records, and data accuracy. Our quality monitoring maintains reliable marketing and sales analytics for confident strategic decision-making.

Automated reporting

We generate scheduled reports and real-time notifications for key CRM performance indicators. Our automated systems provide continuous marketing and sales analytics insights for proactive management and optimization.

Our impact

Creating lasting value through integrated expertise and proven service excellence

3,000+ digital value creation projects

90+ net promoter score

50+ countries covered

600+ international clients

Our Success stories

Data-driven decisions for sustainable growth

+40%

increase in ecommerce revenue 21 - 24

+150%

increase in website traffic 21 -24

+300%

increase in organic visibility 21 - 24

As an innovative and premium brand for hairstyling products, ghd seeks to provide its customers with an at-home hair salon experience with high-quality hairstyling tools, particularly blow dryers and styling irons. Since its founding in 2001, ghd has followed the clear purpose of empowering all women so they can fulfil their every ambition.

To further drive the brand's digital success, OMMAX successfully supports ghd in scaling its digital marketing and sales performance with an omnichannel digital strategy and execution, covering paid social media, as well as paid and organic search marketing activities.

”

We aim to scale our business in a way to not only fulfill but exceed our customers’ expectations. Working with OMMAX, we are more than confident to sustainably scale our digital multi-channel strategy.

Jens Ciliax Managing Director, ghd, a Wella company

+567%

cars sold (Y1-Y4)

-61%

cost per order (Y1-Y4)

OMMAX supported MG Motor's brand relaunch in Germany with a holistic go-to-market strategy, an above-average increase in lead generation, UX-optimized designs and the implementation of a new digital infrastructure.

”

OMMAX is one of the key partners that has contributed to MG's success story. Their flexibility, agility, and speed are significant unique selling points, allowing them to respond quickly to changes and provide tailored solutions, making the partnership particularly valuable.

Philipp Hempel Former Vice President Sales MG Motor Germany

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Why OMMAX

Proven expertise in analytics-driven growth

CRM integration

We specialize in seamless CRM platform integration, ensuring your marketing and sales analytics dashboard works within existing systems for maximum adoption and effectiveness.

Real-time performance

Our centralized command center provides instant visibility into critical metrics, enabling immediate marketing and sales steering decisions.

Comprehensive analytics

We deliver end-to-end marketing and sales analytics covering pipeline management, lead scoring, relationship monitoring, and team performance in one unified platform.

Proven implementation

Our experienced team ensures successful dashboard deployment with minimal disruption, delivering immediate value through actionable marketing and sales analytics insights.

Get in touch

Turn data into decisive action. Talk to our experts!

Dr. Anja Konhäuser

Founding Partner

Christiane Jauch

Founding Partner

Peter Makovitzky

Partner Digital Transformation

Christian Brugger

Partner Data & AI

Frequently asked questions

Everything you need to know about a marketing & sales analytics dashboard

Our dashboard integrates seamlessly with major CRM platforms through native APIs and data connectors. We maintain all existing workflows while adding comprehensive marketing and sales analytics capabilities directly within your current system. This ensures minimal disruption to daily operations while providing immediate access to enhanced performance insights and marketing and sales steering capabilities.

Executives can monitor pipeline progression, lead conversion rates, sales velocity, team performance metrics, campaign attribution, customer relationship health, and data quality indicators. Our marketing and sales analytics provide real-time visibility into deal stages, revenue forecasting, lead scoring effectiveness, and customer lifecycle progression for strategic decision-making.

Our user-friendly interface requires minimal training while providing comprehensive marketing and sales analytics capabilities. We provide role-specific training sessions, documentation, and ongoing support to ensure effective adoption. Most users become proficient within days, with advanced features accessible as teams grow more comfortable with the system.

We implement automated data quality monitoring with real-time alerts for missing fields, duplicate records, and data inconsistencies. Our marketing and sales analytics include built-in validation rules and cleansing workflows. Regular data audits and quality scores ensure reliable insights for confident marketing and sales steering decisions.

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