Digital Due Diligence
As digital Due Diligence pioneers, we provide comprehensive buy-side and sell-side assessments that uncover digital value drivers traditional due diligence misses. Our cutting-edge services deliver insights into digital capabilities, mitigate risks, and maximize deal value for both buyers and sellers.
Digital insights that transform transaction outcomes
Having pioneered Digital Due Diligence since 2011, we have developed a methodology that serves both buy-side investors seeking hidden digital value drivers and sell-side clients showcasing digital competitive advantages.
We assess everything from technical infrastructure to digital marketing effectiveness and e-commerce capabilities across 300+ deals and >€20B in deal value. For buyers, we reveal digital risks and untapped opportunities that impact valuations. For vendors, we identify and articulate digital strengths that attract premium valuations.
Our specialized approach delivers clear investment implications whether you're evaluating a SaaS platform, preparing an e-commerce business for exit, or assessing traditional companies with digital transformation potential.
Why Digital Due Diligence is critical in today's market
Comprehensive digital assessment for optimal outcomes, buy-side and sell-side
Search performance and LLM visibility
We analyze search rankings, keyword market share, and LLM visibility across target markets. For buyers, this reveals digital discoverability potential. For sellers, we showcase search dominance and AI-ready visibility supporting premium valuations.
Digital marketing and ROI efficiency
We evaluate digital advertising strategy, channel performance, and customer acquisition costs. Buyers gain insights into marketing effectiveness and optimization opportunities, while sellers demonstrate efficient digital marketing driving sustainable growth.
Online reputation and customer sentiment
We conduct comprehensive reviews of online reputation through customer reviews and sentiment analysis. Our assessment reveals customer perception, satisfaction trends, and potential reputation risks impacting valuation.
Social media and brand engagement
We analyze social media presence, engagement rates, and brand mentions across key platforms. Our evaluation identifies community strength, influencer relationships, and brand equity drivers that create sustainable competitive advantages.
E-commerce and digital sales performance
We assess digital sales channels, conversion rates, and customer journey effectiveness. For buyers, this reveals revenue optimization potential. For sellers, we highlight strong e-commerce performance and scalable digital sales models.
Digital capability and team assessment
We analyze digital knowledge and competencies of management and staff to determine transformation readiness. Our evaluation identifies organizational strengths and skill gaps, providing clear roadmaps for capability development.
How we uncover hidden digital value drivers
Your go-to Digital Due Diligence partner
Want to learn more? Speak with our Digital Due Diligence experts
Christian Brugger
Partner Data & AI
Dr. Mihail Minev
Partner Technology Advisory & Strategy
Max Kneissl
Partner Transaction Advisory & Strategy
Everything you need to know about Digital Due Diligence
Digital Due Diligence is a comprehensive analysis of a company's digital assets, strategies, and performance that's crucial for investment decisions in today's digitally transformed landscape. For buy-side, it identifies digital risks, untapped opportunities, and post-acquisition value creation potential. For sell-side, it showcases digital competitive advantages, quantifies digital value drivers, and creates compelling digital equity stories that attract premium valuations.
Digital Due Diligence provides investors with a clear picture of a company's digital footprint, which significantly impacts company value. It helps identify potential risks and opportunities in digital operations, customer acquisition, and revenue generation that traditional due diligence often lacks. For buyers, Digital Due Diligence provides clear insights into digital footprint, competitive positioning, and growth potential while identifying risks in digital operations and customer acquisition that traditional due diligence misses. For sellers, it highlights digital strengths, demonstrates market leadership, and articulates digital transformation potential that significantly impacts company valuations and buyer interest.
Our comprehensive methodology analyzes digital presence, SEO performance, LLM visibility, social media engagement, digital marketing efficiency, and technological capabilities. For buyers, we identify optimization opportunities and integration requirements. For sellers, we showcase digital market leadership, efficient customer acquisition, and technological advantages using advanced tools and industry benchmarking.
Key components include digital marketing strategy analysis, digital asset evaluation, customer engagement assessment, performance metrics review, digital culture examination, competitive digital positioning, and technology infrastructure assessment. We provide both risk identification for buyers and value driver highlighting for sellers across all digital dimensions.
For buy-side, Digital Due Diligence should start early in the evaluation process to inform valuation models and identify post-acquisition digital opportunities. For sell-side, it should begin 6-9 months before market approach, allowing time to enhance digital capabilities, address potential weaknesses, and develop compelling digital equity stories that maximize valuation outcomes.
Digital Due Diligence typically takes 3-5 weeks depending on digital complexity and assessment scope. Our structured methodology covers digital market positioning, technology evaluation, and competitive analysis efficiently. For sell-side engagements, additional time may be needed for digital enhancement recommendations and equity story development to ensure optimal market positioning.
