Strategy

Internationalization strategy

Our comprehensive approach helps enterprises achieve successful international expansion while minimizing market risks and maximizing growth potential.

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Internationalization strategy

Expand with confidence and clarity

Breaking into new markets is a powerful growth lever, but its full potential is only realized with a strong internationalization strategy. OMMAX helps you move beyond surface-level entry with a tailored approach built on deep market intelligence, regulatory insight, and cultural fluency. From localization to digital channel optimization, we equip your business to compete and scale globally — accelerating growth, minimizing risk, and building long-term advantage.

Our offering

End-to-end internationalization solutions for global success

Market entry and go-to-market strategy

Comprehensive market analysis and entry strategies tailored to specific regions, including competitive landscape assessment, regulatory requirements, and optimal market penetration approaches.

Channel strategy

Choosing the right go-to-market channels is critical to market penetration and scalability. We analyze, design, and optimize your channel mix — whether through direct sales, partnerships, e-commerce, or digital platforms — ensuring the most efficient and profitable path to your target customers.

Marketing strategy

We design integrated marketing strategies that combine digital precision with brand storytelling. From performance-driven campaigns to orchestrating large-scale product launches, we ensure your go-to-market activities create awareness, generate qualified leads, and convert prospects. Our execution plans emphasize alignment between market needs, channel mix, and brand narrative.

Pricing strategy

Whether subscription-based, value-based, or dynamic, we craft pricing strategies that align with your go-to-market approach and market positioning. Our data-led simulations optimize price-volume-margin trade-offs to maximize revenue potential.

Sales strategy

We turn internationalization and go-to-market strategies into actionable sales blueprints. From sales force enablement and incentive design to CRM integration, we equip your teams with the tools and processes to drive sustainable growth. Lead generation, nurturing, and conversion are built into the sales cycle.

Operational excellence and growth

Implement measurement frameworks and optimization strategies that ensure international operations deliver sustainable growth and continuous market expansion opportunities.

Our impact

Our strategy expertise in numbers

3,000+ digital value creation projects

90+ net promoter score

50+ countries covered

600+ international clients

Why OMMAX

We are your proven internationalization partners

Over 3,000 global projects

Our extensive international experience spans markets worldwide. We've guided enterprises through successful global expansions, consistently delivering market entry success and sustainable growth.

Multi-market methodology

Our proven framework addresses market research, regulatory compliance, digital localization, and cultural adaptation through systematic approaches that minimize risks and accelerate success.

Strategic tech partnerships

Partnerships with global technology providers enable advanced localization capabilities, international payment solutions, and scalable infrastructure for seamless global operations.

Over 300 international experts

Our global team brings deep regional knowledge, cultural insights, and local market expertise, ensuring a comprehensive understanding of diverse international business environments.

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Expanding into new markets is more than a growth tactic — it’s a precision game. The right go-to-market strategy aligns local insights, customer needs, and scalable business models. At OMMAX, we help clients enter and win in international markets with speed, confidence, and measurable results.

Dr. Anja Konhäuser
Founding Partner

Get in touch

Interested in working with us? Talk to our experts!

Christiane Jauch

Founding Partner

Lisa Marsfeld

Partner Digital Strategy

Dr. Anja Konhäuser

Founding Partner

Tatiana Griebel

Partner Digital Strategy

Frequently asked questions

Everything you need to know about internationalization strategy

Timeline varies by market complexity and entry strategy. Most comprehensive market entries span 6-12 months from strategy development to launch, with initial market validation occurring within the first quarter of implementation.

Our clients consistently achieve successful market penetration and sustainable revenue growth from international operations. Results vary significantly by industry, market, and strategy, but we focus on long-term value creation.

Absolutely. We specialize in comprehensive digital localization, including websites, e-commerce platforms, digital marketing campaigns, and customer experience optimization tailored to local markets and cultural preferences.

We establish market-specific KPIs, including market penetration rates, customer acquisition metrics, revenue growth, and brand recognition. Our frameworks provide continuous optimization insights and measurable impact tracking.

Yes. We offer comprehensive support, including market performance monitoring, strategy refinement, expansion opportunity identification, and continuous optimization to ensure sustained international growth momentum.

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