Press coverage, publications, deal announcements, awards, and more from OMMAX

OMMAX, the leading pan-European digital strategy consultancy specializing in transaction advisory for Private Equity clients, and in tech-, data-, and AI-driven value creation, is delighted to announce the appointment of Jan Knaisch as Partner at its headquarters in Munich.

OMMAX, the leading pan-European digital strategy consultancy specializing in tech, data, and AI, is proud to announce its expansion into Italy. Former Boston Consulting Group Principal Luca Fratesi joins OMMAX as Partner & Head of Italy, leading the firm’s growth and client partnerships in one of Europe’s most dynamic private equity and digital transformation markets.

Contractor Consulting Group GmbH is a specialized provider of IT freelancer placement services, offering a premium approach to matching the requirements of medium-sized companies and large enterprises across industries with IT freelancers’ skills. By leveraging a matching AI and proprietary data assets and combining these insights with close customer relationships, Contractor achieves quick and tailored placement of IT experts.

OMMAX advised Allgeier SE on the signed sale of Allgeier IT Services (AITS) to Synova. Allgeier IT Services (AITS) is one of the leading managed service platforms in Germany.

We would like to congratulate Egeria on entering into a new partnership with Afrika Invest, the holding company of Tanzania Specialist and Africa Safari Trips, leading travel agencies specializing in African safari experiences.

Munich / Amsterdam, 06/10/2025 – OMMAX, the leading Pan-European digital strategy consultancy specializing in tech, data, and AI, is proud to announce its expansion into the Benelux region. Former McKinsey & Company partner Harry Seip has joined OMMAX as Partner and will head the Benelux operations, strengthening the firm’s presence across the Netherlands, Belgium, and Luxembourg.

OMMAX advised Comfort Click Limited on its acquisition by Zydus Wellness Limited, a major step in Zydus’ international expansion and its entry into the Vitamins, Minerals & Supplements (VMS) market.

We would like to congratulate Vendis Capital on its investment in Nederlandse Obesitas Kliniek (NOK), the leading medical weight loss clinic in the Netherlands, offering the full spectrum of weight loss treatments – from lifestyle interventions to bariatric surgery and GLP-1 therapy.

OMMAX advised DRS investment on the acquisition of Aurena, a tech-enabled auction platform specialized in industrial goods and business liquidations that combines digital innovation with deep market expertise to modernize and streamline the auction process.

OMMAX supported MYLAPS with a commercial vendor due diligence in the successful sale to Garmin.

OMMAX, a leading digital strategy consultancy in Europe, and Lucanet, a leading provider of cutting-edge financial performance management software, proudly announce a strategic partnership aimed at revolutionizing the Office of the CFO and transforming how businesses approach financial processes and decision-making. This collaboration combines Lucanet's powerful software — tailored specifically for the needs of modern CFOs and finance leaders — with OMMAX’s deep expertise in digital innovation, technology, AI, and data strategy.

OMMAX advised Open Air Group on the successful sale of Natlink, a Nordic technology leader in the digital outdoor sector, to Verdane.

OMMAX has advised the existing investors on Stonepeak’s acquisition of an approximately 50% co-controlling stake in IFCO Group. OMMAX is proud to have supported this deal with our cross-functional team of tech, data and AI experts.

OMMAX advised Naxicap Partners on the acquisition of Tomorrow Education Group GmbH (TEG), a multi-brand education platform focused on future-oriented skills in IT, Digital, and Smart Industries.

OMMAX advised on the acquisition of Arexons, a leading manufacturer of chemical products for automotive care, industrial maintenance, and DIY applications, by QCP Quantum Capital Partners. Arexons has demonstrated resilient financial performance, underpinned by its strong market position in Italy, extensive product coverage, and long-standing customer trust across offline retail channels. In addition, the company shows promising potential for accelerated growth through digital channel expansion and internationalization across key European markets.

OMMAX advised EURAZEO on its investment in 3p, a leading software provider for public-sector institutions with comprehensive tech and product due diligence.

OMMAX advised Value4Capital on its acquisition of Univio, a leading provider of digital transformation solutions supporting businesses across Europe, by conducting comprehensive commercial and tech due diligence.

OMMAX advised GEP V, a fund managed by German private equity firm ECM Equity Capital Management, on the sale of their shares in the social media agency Intermate to Samy Alliance, supporting a major M&A transaction in European’s digital agency market.

OMMAX advised ZOZO on its acquisition of Lyst, a leading global fashion shopping platform, providing comprehensive commercial due diligence on the transaction.

OMMAX advised on the sale of Germanedge, a leading digital factory solutions provider, which enables "perfect flow" end-to-end production for manufacturing companies, with domains of production management, planning and scheduling, quality management, and connected worker solutions.

OMMAX, a leading digital strategy consultancy in Europe, proudly announces the acquisition of Information Quality Institute GmbH (IQI), Germany’s leading provider of sustainable data management solutions.

OMMAX – Building Digital Leaders, one of Europe’s fastest-growing digital strategy consultancies, is excited to appoint Daniel Soujon as Managing Partner and Chief Technology Officer (CTO).

We would like to congratulate KKR and smaXtec, a leading provider of agri-tech for the global dairy industry, on the growth investment led by global investment firm, KKR, alongside technology investor Highland Europe (“Highland”).

OMMAX supported the successful acquisition of VOCANTO GmbH by Bertelsmann Investments’ EMBRACE.

OMMAX supported Your.Cloud in acquiring Abtis, a leading Managed Service Provider (MSP) focusing on Microsoft services. In preparation for the acquisition, OMMAX conducted comprehensive tech due diligence, focusing on Abtis's self-service platform with special emphasis on the architecture and software quality, as well as the typical tech due diligence chapters. 

OMMAX assisted DemoUp Cliplister, a leading e-commerce technology company that provides a central platform to create, manage, syndicate, and analyze product content, in preparing for exit. This involved a commercial and tech review highlighting DemoUp Cliplister's unique value proposition and proprietary know-how as a provider of product experience platforms.

OMMAX advised PRIMEPULSE and all other minority shareholders on the sale of the majority stake in the managed services provider glueckkanja, marking another milestone in the portfolio of business services transactions.

OMMAX is pleased to announce the successful sale of Bugaboo by Bain Capital to Mubadala Capital. Our team had the privilege of conducting a comprehensive digital exit readiness program to ensure a seamless and successful transaction.

In today's digital age, information security is not just a necessity, it's a promise we make to our clients and partners. We are proud to announce that OMMAX has successfully achieved its ISO 27001 certification. This milestone is not just a mark of compliance, it is a testament to our unwavering commitment to maintaining the highest standards of information security. 

OMMAX assisted Education partners and Odewald KMU in the acquisition of Developer Akademie GmbH, a leading online training platform providing an innovative and hands-on learning experience in web development for career changers in Germany, headquartered in Munich.

OMMAX assisted PPA Group, a leading outsourcing service provider specializing in the digitalization of corporate data, in preparing for an exit with a comprehensive Tech Factbook.

OMMAX assisted itm8 in acquiring C.B.C. Computer Business Center GmbH, a leading IT solutions provider in the German market headquartered in Frankfurt am Main, focused primarily on hosting, IT consulting, software and hardware sales, setup, and end-user support. The completion of the final acquisition is contingent upon regulatory approvals and is expected to be completed during Q2 or early Q3 2024.

OMMAX assisted R-GOL (backed by Innova Capital) in acquiring Unisport, a Central European leader in the online retail space for football equipment and goods headquartered in Copenhagen, Denmark.

OMMAX assisted 3i Group plc. the a sale of nexeye to KKR. Headquartered in Gorinchem, the Netherlands, nexeye is a leading European omnichannel optical retailer, operating under the Hans Anders, eyes + more and Direkt Optik brands. Nexeye has positioned itself as a key player in the European optical retail market (+700 stores) with its omnichannel growth strategy, leveraging digital channels to generate online appointments and lead customers to the points of sale.

OMMAX assisted Link11 GmbH in acquiring Reblaze Technologies Ltd, a leading cyber security solutions provider specializing in software layer protection, headquartered in Herzliya, Israel.

OMMAX advised LEA Partners on the acquisition of easybill, a leading SaaS invoicing tool provider in Germany, helping SMEs in e-commerce and other industries automate their invoicing process and ensure full regulatory compliance.

Last week, our Partner and Co-Founder Dr. Stefan Sambol attended the annual World Economic Forum in Davos, Switzerland. The event’s 54th edition saw 3,000 people from 120 countries converge against the backdrop of an uncertain and volatile global situation to discuss pressing topics ranging from the transformative potential of artificial intelligence (AI) to the increasing urgency of fighting climate change.

OMMAX supported Sunday Natural with an expansion strategy and subsequent creation of a commercial factbook to prepare the sale of the company.

OMMAX advised the Fit Reisen Group regarding the sale of KMW Reisen GmbH ("Kurz Mal Weg") to a subsidiary of HomeToGo SE, which has signed binding documents to acquire KMW Reisen GmbH and Super Urlaub GmbH (“Kurz Urlaub”).

OMMAX advised Bertelsmann Investments’ EMBRACE on the acquisition of milch & zucker, a leading HR tech and service provider in Germany offering an applicant tracking system (the BeeSite Recruiting Edition), agency services (employer branding & recruitment marketing) and an own job board (Jobstairs.de).

In today's rapidly evolving business landscape, the integration of digital strategies has become a key factor in driving growth and sustainability. Anna Breun, a dynamic leader and advocate for digital transformation, has shared her insights and experiences in leveraging digitalization to navigate the challenges faced by family-owned businesses. In this interview, we delve into Anna's journey from her time at OMMAX, a digital strategy consultancy, to her current role in her family-owned business, AVO - Werke August Beisse GmbH, and how digital innovation played a pivotal role in steering the company towards success.

OMMAX advised AURELIUS Wachstumskapital on the sale of IT services group connexta, marking another milestone in the consultancy’s portfolio of business services transactions.

OMMAX is proud to announce the partner appointment of London-based Sinan Erhan, representing OMMAX's fifth partner-level appointment of 2023. This appointment, which follows a raft of internal promotions earlier in the year, cements a period of sustained growth for OMMAX's business and shows a strong commitment to OMMAX's growing UK client base.