Industries

Healthcare and pharmaceuticals

We empower global healthcare and pharma leaders to drive sustainable growth through digital transformation, leveraging end-to-end solutions, advanced data & AI capabilities, and deep industry expertise to unlock new market opportunities.

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Introduction

Driving innovation in healthcare & pharma through digital transformation

At OMMAX, we partner with global healthcare and pharmaceutical companies to harness the power of tech, digital, data, and AI. From streamlining R&D and clinical operations to optimizing patient care and market reach, our tailored strategies drive sustained growth.

We support leaders in achieving breakthrough results through advanced technologies, data-driven insights, and operational excellence. Whether you're developing treatments, improving patient outcomes, or expanding market access, we provide expertise to navigate complex regulatory environments.

Our end-to-end offering combines digital strategy, operations, technology & AI, and digital marketing to help you discover and implement market opportunities across the healthcare value chain.

Our services

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Status Quo

The state of digitalization in healthcare

The healthcare industry is projected to reach $946 billion by 2030, but the projected growth comes with an assortment of challenges for key industry contributors. While life expectancy continues to increase, industry players are struggling to meet contemporary demands.

Past models of infrastructure skew both new and skilled talent away from the market. The younger and more digitally inclined generation expects less hierarchy and more innovative systems, while the older generation struggles with digital engagement.

As a result, business leaders are looking to challenge the status quo and establish efficient measures within the healthcare industry to create profit, enhance communication, and generate extraordinary experiences.

Industry Challenges

Overcoming critical barriers to healthcare and pharma innovation

Market dynamics and agility

Adapting to rapidly changing global market conditions, pricing pressures, and evolving customer needs through data-driven strategies and agile operations.

Regulatory compliance and standards

Navigating complex, evolving regulatory frameworks while maintaining strict adherence to industry standards through robust compliance systems.

Sustainability and ESG integration

Implementing sustainable practices across operations and supply chains to meet environmental standards and stakeholder expectations.

Operational efficiency and cost management

Optimizing processes and reducing operational costs while maintaining quality standards and improving patient outcomes across the healthcare value chain.

Legacy system modernization

Outdated infrastructure limits digital capabilities and scalability, driving up costs and hindering the transition to future-ready healthcare and pharma operations.

Digital engagement and access

Bridging the digital divide, particularly with older populations, while ensuring inclusive access to healthcare services and pharmaceutical solutions.

Data utilization and analytics

Transforming growing volumes of medical and market data into actionable insights while ensuring data quality and compliance with privacy regulations.

Talent acquisition and retention

Attracting and retaining innovative talent in competitive markets, particularly younger professionals seeking digitally-forward, purpose-driven organizations.

Opportunities

Digital value creation opportunities in healthcare and pharma

AI solutions

AI offers competitive advantages across healthcare and pharma, enhancing drug discovery, clinical operations, sales effectiveness, and accelerating research, development, and innovation.

Digital infrastructure

A unified, state-of-the-art digital infrastructure enables scalability across healthcare facilities and pharma operations, supporting seamless integration of vendors, clinical systems, and regulatory platforms.

Data excellence

A scalable data architecture and central analytics suite empower centralized management, real-world evidence generation, and data-driven decision-making across healthcare networks and pharmaceutical portfolios.

Brand evolution

Creating unified brands and advancing digital transformation enhance patient engagement, physician relationships, and ensure strong, sustainable market positioning across healthcare and pharma segments.

Customer acquisition & engagement

Implementing flexible, performance-based acquisition strategies and holistic patient/customer journeys across online and offline touchpoints ensures adaptability and sustained engagement.

Operational excellence

Optimizing supply chain processes, developing company-wide standards, and implementing digital tools enhances efficiency, regulatory compliance, and communication across global operations.

Talent & employer branding

Developing central recruiting strategies, building attractive employer brands, and creating digital recruitment pipelines to attract top talent in competitive healthcare and pharma markets.

Client results

Empowering Zentiva’s growth through digital innovation

+88%

uplift of organic visibility

+10k

conversions in the first months after the new OTC launch

+13%

conversion rate to digital PoS such as online pharmacies or Amazon

Zentiva is a dominant player in the German and international pharmaceutical markets, developing, manufacturing, and providing high-quality and affordable medicines to more than 100 million people in Europe.

In 2022, Zentiva acquired the heritage brand Finalgon from Sanofi, to further strengthen their OTC portfolio in the category “pain”. To successfully develop and execute a digital go-to-market strategy, OMMAX partnered with Zentiva and fully digitalized marketing and sales activities.

”

It's been truly gratifying to support Zentiva in planning and executing a digital go-to-market strategy. Witnessing the dedication and successful execution of the digital agenda by the Zentiva team was very impressive.

Dr. Anja Konhäuser Founding Partner

Our success stories

Delivering breakthrough results in healthcare and pharmaceutical innovation

Male doctor holding a tablet in a modern medical environment.

MEDIFOX DAN

Becoming a digital frontrunner in the healthcare industry

The girl patient is lying in the tomograph and waiting for a scan. Three doctors from the exam room look at the pictures.

Evidia

How we built a digital frontrunner in healthcare

Group, doctors on tablet and nurse walking in hospital, clinic and healthcare lobby. Team, medical professional talking and technology, wellness or smile in discussion, communication or consultation.

Sana Kliniken

How we built a future-proof strategy for digital patient acquisition

All case studies

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Our expertise

Comprehensive digital expertise across healthcare and pharmaceutical value chains

Digital strategy & transformation

We guide healthcare and pharmaceutical organizations in harnessing the full potential of digital technologies. From identifying high-impact opportunities to setting strategic priorities, we create tailored transformation plans that deliver measurable and lasting results across clinical, commercial, and operational functions.

Scalable digital infrastructure and technology foundations

Build robust and scalable digital ecosystems that enable seamless integration across subsidiaries, vendors, and partners. We design state-of-the-art infrastructures with agile delivery models and modern architecture, empowering organizations to adapt quickly and scale with confidence.

Data excellence and AI-enhanced innovation

Turn data into your most valuable asset through central analytics suites, regulatory compliance, and AI integration. We enable data-driven decision-making, accelerate R & D processes, and deliver advanced solutions from predictive models to drug discovery optimization that drive breakthrough results.

Brand positioning and market acquisition

Strengthen your brand with consistent messaging and targeted acquisition strategies tailored to healthcare and pharma sectors. From personalized marketing campaigns to optimized patient and customer journeys, we ensure measurable impact across B2B and B2C markets.

Operational excellence and cost optimization

Improve productivity and efficiency by rethinking organizational structures, automating workflows, and optimizing clinical and commercial operations. Our solutions streamline processes, enhance satisfaction, and reduce costs while maintaining quality standards.

Care quality, access, and outcomes

We support better health outcomes by equipping patients, providers, and pharmaceutical companies with intuitive digital solutions. These tools guide care decisions, support chronic disease management, and make quality healthcare more accessible for diverse populations.

Our healthcare events

How collaborative AI agents are solving medicine’s toughest cases

At our July 2025 event, “Gamechanger AI: Turning Regulation into Competitive Advantage in Digitalizing Health,” experts discussed how AI, accessibility, and compliance are transforming healthcare.

AI beyond automation: Collaborative agents solve complex medical cases and improve diagnostics.
Regulation as advantage: Early compliance builds trust and scalability.
Accessibility matters: Inclusive design benefits all users.
Empowered care: AI informs patients and supports physicians for better outcomes.

Event recap

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