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Distrelec

Digital exit readiness and key value creation initiatives

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About the company

Leading provider of technical components and solutions across Europe

Distrelec is a prominent online provider of products and services catering to maintenance professionals, offering a broad range of high-quality technical components, automation, and measurement technology. Established over 45 years ago in Switzerland, Distrelec has built a strong reputation for its expertise and innovation in the industry. 

With subsidiaries in over 15 countries, they have expanded their presence across Europe, ensuring fast, reliable delivery to customers. Distrelec is committed to offering top-notch customer service and cutting-edge solutions, making them a trusted partner for maintenance and industrial professionals across various sectors.

Our approach

OMMAX Digital Exit Readiness

01

Phase 1: As-is assessment

  • Conducted an exit readiness assessment, focusing on digital go-to-market, data, and technology  
  • Identified short-term improvements and key components of the digital equity story
02

Phase 2: Realization of quick wins

  • Enhanced digital go-to-market and acquisition channels for faster customer reach  
  • Developed a comprehensive BI suite to support data-driven decision-making and hired relevant digital talent to fill skill gaps
03

Phase 3: Vendor due diligence

  • Developed a nuanced business plan based on a cohort model  
  • Created a VDD report covering digital, tech, data, logistics, and procurement, integrating insights into a unified equity story

The OMMAX team’s in-depth analysis supported the identification of efficiency levers in the digital marketing domain, which will allow us to lift value creation potential in our holding period and support a stronger online proposition for the future.

Stephan Rahmede
VP, Aurelius Group

Together we achieved

Through our digital exit readiness program, we achieved:

01

Honest assessment of digital, tech, and data performance

A clear evaluation of the business’s digital, tech, and data performance highlighted strengths and areas for improvement, setting a solid foundation for further growth

02

Addressing quick wins in the execution phase

Quick wins were identified and executed to drive immediate improvements, laying the groundwork for more extensive digital transformation efforts

03

Funneling insights into a compelling equity story

Insights from assessments and quick wins were used to create a compelling, unified equity story that aligned the business’s digital strategy with its overall value proposition

The OMMAX team enjoyed the journey alongside owners and managed of the exit readiness program at Distrelec, as it helped carve out the key value drivers of the business and articulate them in a robust and highly data-driven way in the equity story. This aided the negotiation and contributed to a successful realization of full exit potential.

Max Kneissl, Partner Transaction Advisory & Strategy.

Max Kneissl
Partner Transaction Advisory & Strategy

Get in touch

Interested in working with us? Talk to our experts!

Dr. Stefan Sambol

Founding Partner

Max Kneissl

Partner Transaction Advisory & Strategy