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MG Motor

Acceleration of brand growth in Germany through digital go-to-market

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Together we have achieved

Results worth seeing

+567%

cars sold (Y1-Y4)

-61%

cost per order (Y1-Y4)

MG4 Electric Wheel Closeup.

About MG Motor

From British heritage to Chinese powerhouse

MG Motor (Morris Garages) is a former British car brand, which is now owned by SAIC Motor (Shanghai Automobile Industry Corporation). SAIC Motor is the 7th largest car manufacturer in the world and was the first automobile group in China with annual sales exceeding 7 million units. SAIC Motor’s affiliate automotive companies also include SAIC Volkswagen, SAIC-GM, and others. In April 2021, MG Motor was launched in Germany.

More about MG Motor

”

OMMAX is one of the key partners that has contributed to MG's success story. Their flexibility, agility, and speed are significant unique selling points, allowing them to respond quickly to changes and provide tailored solutions, making the partnership particularly valuable.

Philipp Hempel
Former Vice President Sales MG Motor Germany

Our approach

How MG Motor successfully entered the German market

01

Digital go-to-market strategy for Germany

Development of go-to-market strategy for Germany with a digital-first approach, ensuring seamless engagement across all customer touchpoints

02

AI-powered lead generation

AI-driven lead generation to boost digital visibility and lead acquisition through diverse campaigns tailored for maximum reach and conversion

03

Data-driven dashboards for sales & marketing

Implementation of data-driven sales & marketing dashboards to monitor key metrics, optimize performance, and enhance decision-making agility

04

AI-driven content creation

AI-enabled content creation to streamline content production across digital channels, maximizing efficiency and reducing time-to-market for campaigns

”

Electromobility is and will remain one of the keys in shaping the future of the automotive sector. It is great to witness the passion and the commitment of the MG team and a true joy working together with them on planning and executing the go-to-market and lead generation strategy.

Dr. Anja Konhäuser, Founding Partner.

Dr. Anja Konhäuser
Founding Partner

Get in touch

Interested in working with us? Talk to our experts!

Dr. Anja Konhäuser

Founding Partner

Lisa Marsfeld

Partner Digital Strategy

Isabelle von Fircks

Vice President Digital Transformation

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